In 1994, Stanford University students Jerry Yang and David Filo were preparing to defend their dissertations in the field of computer-aided integrated circuit design. To do this, they had to spend a lot of time on the Internet, searching for the necessary information and accumulating links. The lists with references grew, then Young and Philo abandoned their dissertation and began to exclusively collect references. By mid-1994, there were a lot of them, they sorted the links into categories, then there were also a lot of links in the categories, and subcategories appeared.
And who would have thought that the most successful Internet project www.yahoo.com appeared its own search quite recently! But Jerry and David's list was not intended for public viewing - it was compiled exclusively for friends. Time passed, and the attendance grew and grew. The site address changed hands....
The first step to success was a new, memorable name - Yahoo!. Following the wishes of users, the creators of www.Yahoo.com began to transform the site. New categories and sections "What's New" and "What's Cool" have appeared. By the end of 1994, Young and Philo abandoned their dissertations and devoted themselves entirely to working on the Yahoo search engine.
At this time, Netscape appeared on the road, offering resources for the content of the Yahoo! search engine. As a result, Yahoo! a domain appeared - yahoo.com, and the catalog moved to 10 Silicon Graphics Indy stations. Around this time, Yahoo! received its first investor - the investment fund "Seqouia Capital". Jerry and Young set up offices and hired an energetic team of web surfers. The growth rate averaged 1,000 pages per day.
On April 12, 1996, www.Yahoo.com issued its shares. With a nominal price of $12 apiece, by the end of the day they were already selling for $33. The creators of Yahoo were the first to use advertising for their resource in print media and on television. The new manager of the search engine Yahoo! - Tim Koogle decided to develop Yahoo from a simple list of ordered links to a real portal. And turn financial news into auctions, adding elements of online access to the core of Yahoo.com.
The next investment in the search engine Yahoo! amounted to $560 million. Yahoo.com is maturing and beginning to act in the market as an independent shark of the capitalist world. Competitors like America Online and Microsoft are forming various corporate alliances to strengthen their positions in business. Having observed the methods of their “enemies”, Yahoo in 1999 bought the free email provider rocketmail.com. At that time, various sites claiming to be called Portals appeared on the Internet. Competitors are dealt with differently. They buy Webring.com and wage war with the others on the stock exchange.
Thus, Yahoo is primarily a portal (formerly a directory of sites with a search in this directory - similar to Rambler TOP100), providing anyone with everything they want, with very good personalization (the ability for the user to customize the site <for themselves> and a large number of services ). As such, Yahoo Search uses the search engine engine of www.overture.com (a company it acquired to improve its search experience). Now Overture, within the Yahoo Corporation, is developing a contextual advertising system in Yahoo search.
But the company's history wasn't all about ups. The first public issue of Yahoo shares took place in April 1996 and coincided with the beginning of the dot-com boom - the number of small and large Internet companies was growing every day. Most of the money raised from the IPO was spent on advertising the portal. Yahoo's annual revenue reached US$1 billion, and the company's market value exceeded US$120 billion.
Then came the dot-com crash. Yahoo's revenue fell by two-thirds, several quarters in a row were unprofitable, and the company's market value fell to $4.6 billion. Young and Philo began to fight for survival. In May 2001, Terry Semel was invited to replace Coogle, who pulled Yahoo out of the crisis. The portal began to offer users new services, and fees were charged for some services. Yahoo was reborn - sales rose to $3.57 billion, profits increased to $840 million, and the company's market value rose to $50 billion.
Today Yahoo has competitors breathing in its back, the main one of which is Google, which, by the way, at the time of its formation was financed by Yahoo. Microsoft's MSN and AOL, owned by Time Warner, pose slightly less of a threat. Young and Philo are philosophical about this: "People didn't give us a chance ten years ago. We've always had a lot of competition, but now our future success depends only on us."
Currently, the audience of the Yahoo Internet portal numbers 345 million people, of which 165 million are registered users. The company has more than 30 representative offices in North America, Europe, Asia and the Pacific region.
In mid-2005, Yahoo officially announced that it had achieved an important advantage in the fight against its main competitor in the online search market, Google. Managers believe that Yahoo's search engine allows you to find twice as many documents as Google. According to them, the Yahoo search engine database includes 20.5 billion objects - 19 billion text documents and 1.5 billion images. Thus, its search index (the number of objects that a user can find on the Internet using a search engine) is almost twice as large as the search engine of the Internet corporation Google - 11.3 billion objects, of which 8.2 billion are text documents and 3.1 billion images.
And who would have thought that the most successful Internet project www.yahoo.com appeared its own search quite recently! But Jerry and David's list was not intended for public viewing - it was compiled exclusively for friends. Time passed, and the attendance grew and grew. The site address changed hands....
The first step to success was a new, memorable name - Yahoo!. Following the wishes of users, the creators of www.Yahoo.com began to transform the site. New categories and sections "What's New" and "What's Cool" have appeared. By the end of 1994, Young and Philo abandoned their dissertations and devoted themselves entirely to working on the Yahoo search engine.
At this time, Netscape appeared on the road, offering resources for the content of the Yahoo! search engine. As a result, Yahoo! a domain appeared - yahoo.com, and the catalog moved to 10 Silicon Graphics Indy stations. Around this time, Yahoo! received its first investor - the investment fund "Seqouia Capital". Jerry and Young set up offices and hired an energetic team of web surfers. The growth rate averaged 1,000 pages per day.
On April 12, 1996, www.Yahoo.com issued its shares. With a nominal price of $12 apiece, by the end of the day they were already selling for $33. The creators of Yahoo were the first to use advertising for their resource in print media and on television. The new manager of the search engine Yahoo! - Tim Koogle decided to develop Yahoo from a simple list of ordered links to a real portal. And turn financial news into auctions, adding elements of online access to the core of Yahoo.com.
The next investment in the search engine Yahoo! amounted to $560 million. Yahoo.com is maturing and beginning to act in the market as an independent shark of the capitalist world. Competitors like America Online and Microsoft are forming various corporate alliances to strengthen their positions in business. Having observed the methods of their “enemies”, Yahoo in 1999 bought the free email provider rocketmail.com. At that time, various sites claiming to be called Portals appeared on the Internet. Competitors are dealt with differently. They buy Webring.com and wage war with the others on the stock exchange.
Thus, Yahoo is primarily a portal (formerly a directory of sites with a search in this directory - similar to Rambler TOP100), providing anyone with everything they want, with very good personalization (the ability for the user to customize the site <for themselves> and a large number of services ). As such, Yahoo Search uses the search engine engine of www.overture.com (a company it acquired to improve its search experience). Now Overture, within the Yahoo Corporation, is developing a contextual advertising system in Yahoo search.
But the company's history wasn't all about ups. The first public issue of Yahoo shares took place in April 1996 and coincided with the beginning of the dot-com boom - the number of small and large Internet companies was growing every day. Most of the money raised from the IPO was spent on advertising the portal. Yahoo's annual revenue reached US$1 billion, and the company's market value exceeded US$120 billion.
Then came the dot-com crash. Yahoo's revenue fell by two-thirds, several quarters in a row were unprofitable, and the company's market value fell to $4.6 billion. Young and Philo began to fight for survival. In May 2001, Terry Semel was invited to replace Coogle, who pulled Yahoo out of the crisis. The portal began to offer users new services, and fees were charged for some services. Yahoo was reborn - sales rose to $3.57 billion, profits increased to $840 million, and the company's market value rose to $50 billion.
Today Yahoo has competitors breathing in its back, the main one of which is Google, which, by the way, at the time of its formation was financed by Yahoo. Microsoft's MSN and AOL, owned by Time Warner, pose slightly less of a threat. Young and Philo are philosophical about this: "People didn't give us a chance ten years ago. We've always had a lot of competition, but now our future success depends only on us."
Currently, the audience of the Yahoo Internet portal numbers 345 million people, of which 165 million are registered users. The company has more than 30 representative offices in North America, Europe, Asia and the Pacific region.
In mid-2005, Yahoo officially announced that it had achieved an important advantage in the fight against its main competitor in the online search market, Google. Managers believe that Yahoo's search engine allows you to find twice as many documents as Google. According to them, the Yahoo search engine database includes 20.5 billion objects - 19 billion text documents and 1.5 billion images. Thus, its search index (the number of objects that a user can find on the Internet using a search engine) is almost twice as large as the search engine of the Internet corporation Google - 11.3 billion objects, of which 8.2 billion are text documents and 3.1 billion images.